Esso is an artisanal but contemporary pasta brand. I created the identity system to mirror this merge between tradition and design forward thinking. A way to explore this idea was the traditional pasta packaging and labeling juxtaposed with the impractical but aesthetically intriguing pasta keychain. Additionally I was quite fond of the wordmark the fluidity of the text feels contemporary in its manipulation yet grounded in tradition due to its visual reference of olive oil in a pan.
Esso is an artisanal but contemporary pasta brand. I created the identity system to mirror this merge between tradition and design forward thinking. A way to explore this idea was the traditional pasta packaging and labeling juxtaposed with the impractical but aesthetically intriguing pasta keychain. Additionally I was quite fond of the wordmark the fluidity of the text feels contemporary in its manipulation yet grounded in tradition due to its visual reference of olive oil in a pan.