IKEA Rebrand
Fall 2024 / Branding
The objective of this project was to analyze a brands audience, positioning, history, and values to develop an identity that better reflected the company. For this project, I chose to rebrand IKEA Through my analysis, I found that many perceived the brand as cheap and bad quality, so I aimed to shift this perception to emphasize their value of good design and quality. My goal was to reshape its identity to align with its core values while maintaining simplicity.