Superior Hiking Trail Rebrand
Spring 2024 / Branding
For this redesign project I chose to rebrand the Superior Hiking Trail. The SHT’s old branding felt very temporary and unrefined, I aimed to connect it with a new wave of outdoorsy millennials, connecting it to the corporate outdoorsy aesthetics of brands like REI. I focused on simpler modernist assets and brighter, more graphic colors. This project was a great introduction to branding.